Electronics giant Samsung has launched a 3DTV service to give owners of its 3D sets access to more 3D footage.

Andy Griffiths, the company’s UK Consumer Electronics Vice-President, said that Samsung was “clearly not a broadcaster”, but added that owners of 3D televisions were frustrated that a limited amount of 3D programming was available, especially if they did not pay TV subscriptions.

Limited numbers of trailers for 3D films will be made available via the web to owners of compatible models, as will a number of “lifestyle documentaries” such as those made by car manufacturers. Griffiths said the initial offering would be expanded over the course of the year.

“The demand for 3D is growing rapidly, but only a handful of channels are providing content. Samsung has led the 3D LED TV market since it launched last year, and the roll-out of our 3D video-on-demand service demonstrates our commitment to accelerating its growth,” said Griffiths.

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