Google has unveiled Google One Pass, a service that lets publishers – and other content owners – set their own prices and terms for their digital content. With Google One Pass, publishers can maintain direct relationships with their customers and give access to digital content across websites and mobile apps.

Users who purchase from a One Pass publisher can access their content on tablets, smartphones and websites using a single sign-on with an email and password. Importantly, the service helps publishers authenticate existing subscribers so that readers don’t have to re-subscribe in order to access their content on new devices.

This is in contrast to Apple’s scheme unveiled this week where content will only be available within Apple’s app store – no links to content owners own sites – and Apple will take a 30 per cent cut of all sales. The scheme is expected to face strong resistance from content providers.

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