Banijay Entertainment has launched Players Network – powered by Banijay Entertainment, its new overarching digital sports brand to house social‑first sports entertainment formats.

The brand’s first title, Jamie Vardy’s Having a Party, from Banijay UK label Workerbee, launches on June 10th, in time for the FIFA World Cup 2026, on YouTube, Prime Video and all major podcast platforms, including Spotify and Apple.

Produced by Workerbee, in collaboration with sports and entertainment content studio Contentuual, Jamie Vardy’s Having a Party is fronted by one of the Premier League’s most iconic players, Jamie Vardy, a Premier League, FA Cup and Community Shield winner with Leicester and former England striker. The series will also feature an array of guest stars, from creators to the world of sports, broadcast, arts and entertainment, comedy and other areas. Rebekah Vardy, wife of Jamie, will also make special guest appearances on the show.

Banijay Rights is distributing the series which will also launch in the US. The launch will be supported by a billboard campaign in the UK. Further strengthening Banijay Entertainment’s existing capabilities in sport, Jamie Vardy’s Having a Party marks the first launch under Players Network – powered by Banijay Entertainment, with further announcements to follow internationally.

Vardy commented: “I am excited to launch the podcast with one of the major players in the game, Banijay Entertainment. I am still an active player but having an opportunity to chat football and have a banter off the pitch is something that I am really looking forward to.”

Rick Murray, CEO, Workerbee added: “Sport is a big part of our strategy, and we’re focused on creating digital-first formats that put great talent front and centre. Jamie Vardy’s Having a Party is a perfect example – it’s entertaining, highly shareable and driven by one of football’s biggest personalities. As we grow our direct-to-consumer offering, we’re looking for more projects that can connect with audiences across platforms and look forward to developing more projects with Jamie and Rebekah.”

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Tags: Banijay, Jamie Vardy, leicester, sports