Viaplay Content Distribution expands CEE footprint
May 27, 2026
Viaplay Content Distribution has closed 60 title deals across Central and Eastern Europe in recent months, continuing to strengthen its regional presence through agreements with a number of broadcasters and platforms ahead of NEM Dubrovnik, in addition to its wider Viaplay Film & Series and Viaplay Select curated services in the region.
Among the headline scripted deals, CME has secured exclusive premieres of dramas A Life’s Worth, Mafia, and Golden Boys for RTL and VOYO across Croatia, Serbia, and Bosnia and Herzegovina, alongside Nordic hits including Beforeigners and Vanguard, as well as regional drama Success (Uspjeh – pictured)
Viasat World has licensed a broad slate of scripted titles including Beartown, Furia, Jana – Marked for Life, returning seasons of Veronika (S2-3) and Ronja, the Robber’s Daughter (S2), alongside additional Nordic dramas and selected documentary titles from the Viaplay catalogue.
Additional scripted acquisitions include Prima Group licensing The Sleepers for its linear channels, while STVR in Slovakia has picked up multiple scripted titles including The Sleepers and Hilma. Further acquisitions include The Commoner, picked up by Česká Televize, Telewizja Polska and Duna / M5, while Warner Bros Discovery Baltics has licensed Who Shot Otto Mueller?.
Distinct factual, documentary, and lifestyle programming also continue to perform strongly across the region. MWE Networks Poland has acquired titles including Polish Murder Secrets, Ace of Base: All That She Wants, Surrounded by Enemies, and workplace reality series Frozen Roads (S1-4).
In Slovenia, visually striking renovation and lifestyle series Adventurous Renovations has been licensed by both RTL and Pro Plus while Prima Group has also acquired the series in the Czech Republic. Set against breathtaking Norwegian landscapes – from remote mountainsides to dramatic fjords – the series follows ambitious cabin transformations that blend Scandinavian design, craftsmanship, and outdoor adventure. RTL has also acquired workplace reality titles Frozen Roads and Swedish Truckers.
“Central and Eastern Europe continues to be a very dynamic market for us, with broadcasters increasingly looking for distinctive European content, alongside a growing appetite for alternatives to traditional US programming,” commented Vanda Rapti, EVP Viaplay Select & Content Distribution at Viaplay Group. “We’re seeing particularly strong interest in drama – which remains consistently in demand – while Nordic factual programming, lifestyle formats, and high-impact sports documentaries have been gaining momentum. It’s very encouraging to see such a wide range of titles continuing to be trusted by broadcasters and local streamers for key linear and on-demand slots”
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