The 2026 MLB season debuted on Netflix on March 25th, with an estimated average minute audience (AMA) of 3 million US viewers (Live+SD) tuning into the game, according to Nielsen Big Data + Panel.

The Opening Night fixture saw the New York Yankees secure a comfortable 7-0 victory over the San Francisco Giants.

The game served as the opening act for Netflix’s three-event MLB slate. The action continues later this year with the T-Mobile Home Run Derby on July 13th and MLB at Field of Dreams on August 13th, both streaming live only on Netflix.

Some other US highlights from the Nielsen data:

• • Highest primetime Opening Day viewership among P18–49 (1.38 million) since 2017.
  • Highest primetime Opening Day among P18–34 (636K) since 2017.
  • The game represents the youngest MLB Opening Day audience in a decade.

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Categories: Articles, Consumer Behaviour, Content, Research

Tags: MLB, netflix