Sky announces price hikes; Uswitch reacts
February 4, 2026
Sky has announced that annual price increases will occur this April for broadband and TV customers taking out a contract from today (February 4th).
Sky broadband customers will see a hike of £3 to their monthly bills, whilst Sky’s pay-TV services will be subject to a £1 increase per month for the Sky Cinema channel when taken with a TV product. Triple Play packages will see a £3 increase per month, as per the broadband hike.
Reacting to the news, Ernest Doku, broadband expert at Uswitch, commented: “Sky’s decision to hike broadband rates by £3 and Sky Cinema by £1 in April for some new customers is a frustrating blow. It means those joining the service from February 4th – except for those with 60-day price protection – will face higher monthly costs less than two months into their contracts when the changes take effect. While Sky’s current increases are lower than the £4 hikes recently announced by other providers, the issue is the lack of future certainty, due to Sky’s variable price increase policy.”
“Under current rules, these variable increases must trigger a mandatory 30-day window for customers to leave penalty-free. However, this is a narrow window that can be easy to miss. The countdown usually starts from the date you are notified rather than when the price actually rises; by the time most people notice the change on their bill, their chance to switch penalty-free has often vanished.”
“If you are currently out of contract and looking for a new deal, there are still providers such as Youfibre and Squirrel Internet that have pledged not to raise prices at all. It only takes a few minutes to run a comparison to see if you can save,” advised Doku.