US singer Bruno Mars delivered a virtual concert in Steal a Brainrot on January 17th with more than 12.8 million concurrent users coming to Roblox to catch his performance.

This event set a new single artist record for most watched virtual concert.  Fans had a chance to collect Bruno-themed traits and a limited edition Brunito Marsito brainrot as the cultural phenomenon became the first ever artist to ‘pop up’ in the viral Steal a Brainrot experience.  

Key numbers: 

• Total peak concurrent users: 12,862,161
• 5,428,644 Brunito Marsito brainrots secured
• 53 million+ views from social video content originating from over 38 countries and in 20 languages.
• Over 10 million viewers watched live streams from 14 countries in 9 languages.

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Categories: Articles, Consumer Behaviour, Content, Research

Tags: mars, Music, Roblox