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WWE marks 1 year on Netflix

January 13, 2026

By Nik Roseveare

It’s been 12 months since WWE made its game-changing debut on Netflix. During WWE’s first year on the streaming platform there have been 52 episodes of RAW and multiple Premium Live Events (PLE) that have welcomed dozens of celebrities to ringside, including the likes of Bert Kreischer, Macaulay Culkin, Richard Gadd, Tiffany Haddish and Charlie Brooker; whilst the company also saw the retirement of legendary superstar John Cena.

To celebrate WWE’s official one-year anniversary, Netflix has shared some key facts and details on the reach of the WWE entertainment juggernaut.

LEAVING A MARK AROUND THE GLOBE

Netflix members welcomed WWE with a bang. In 2025, subscribers watched 525 million hours of WWE content. Of this total, RAW accounted for nearly 340 million views and 185 million views for PLEs broadcast outside of the US like SmackDown, WrestleMania, Elimination Chamber, Money in the Bank, Night of Champions and Royal Rumble.

Since RAW’s official Netflix debut on January 6th 2025, the show has made the Global English TV Top 10 nearly every week it’s been on service (47 out of a possible 52 weeks). Over 52 shows, RAW has averaged more than 3 million views per week. 

And it’s not just in the US, the home of the WWE. RAW has made the Top 10 in 34 countries, including the US (51 weeks), Bolivia (49 weeks), Canada (48 weeks), the UK (40 weeks) and Mexico (38 weeks).

WWE’s popularity also extends far beyond the RAW franchise. Other WWE events on Netflix have made the Top 10 in 42 countries, ranking highest in Bolivia, Canada, the UK, Egypt, Bahrain and Saudi Arabia. Despite not being available in the US, Royal Rumble also made the Global English TV Top 10.

In August, Netflix debuted the companion series WWE: Unreal, which takes viewers out of the ring and into the WWE writer’s room. The unfiltered docuseries appeared in the Global Top 10 TV list and also reached the Top 10 in eight countries, including Australia, Austria, Bahrain, Bulgaria, Ireland, New Zealand, the UK and the US. Season 2 will premiere on Netflix on January 20th.

WWE’S SOCIAL BUMP

Since January 6th 2025, WWE posts on Netflix-owned social channels have generated more than 5.8 billion impressions across roughly 8,000 posts. The top-performing post across all platforms featuring FC Barcelona’s Lamine Yamal reacting to a Randy Orton RKO during live coverage with over 50 million impressions on Facebook alone.

Social success hasn’t been limited to live coverage. The first season of WWE: Unreal also delivered standout results, including a post featuring IShowSpeed and Triple H that reached 13.5 million impressions. Nostalgia-driven content has performed strongly, with an archival Cena entrance generating 32 million impressions on Facebook, and a resurfaced UGC clip originally posted by Orton driving 12 million impressions.

As of January 6th 2026, WWE on Netflix has amassed more than 6.2 million followers across Facebook, Instagram, TikTok and YouTube and delivered over 4.4 billion impressions.

MAIN EVENT PARTNERSHIPS

In WWE’s first year, hundreds of clients ran advertisements throughout the broadcast and over 20 global brands have creatively partnered with  RAW, including Snickers, Google, TurboTax, XFinity, DoorDash, EA, Mattel, CashApp and many more. 

Netflix also extended its partnership with the WWE by launching WWE 2K25: Netflix Edition on mobile, exclusively for subscribers.

ROYAL RUMBLE AND EUROPEAN TOUR

Netflix is home to RAW, airing Mondays at 5pm PT/8PM ET, WWE: Unreal, which returns January 20th, and the WWE library including PLEs prior to September 2025. The next WWE PLE will be the 39th annual Royal Rumble, taking place on January 31st at the Kingdom Arena in Riyadh, Saudi Arabia.

The Royal Rumble is an annual highlight on the WWE calendar featuring 30 competitors aiming to eliminate each other in one match. Starting with two Superstars in the ring, new Superstars enter at timed intervals, until 30 Superstars have entered the ring. Eliminations happen when a Superstar is thrown over the top rope with both feet touching the floor – this can happen as soon as they enter the ring. The winner is determined by the last person standing in the ring – who goes on to face their champion of choice at WrestleMania.

The WWE is currently midway though its Road to Royal Rumble European tour with the following dates still remaining:

  Tuesday 13th January – SAP Arena, Mannheim, Germany

  Thursday 15th January – Utilita Arena, Newcastle, UK

●  Friday 16th January – Friday Night SmackDown TV taping, OVO Arena Wembley, London, UK

●  Saturday 17th January – Ergo Arena, Gdansk, Poland

●  Sunday 18th January – Motorpoint Arena, Nottingham, UK

●  Monday 19th January – Monday Night RAW TV taping, The SSE Arena, Belfast, Northern Ireland

 

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