In the Netflix and MVP blockbuster live main event on December 19th at Miami’s Kaseya Center, Anthony Joshua (29-4, 26 KOs) delivered a sixth-round knockout to Jake Paul (12-2, 7 KOs). The main event scored an estimated average minute audience (AMA) of 33 million Live+1 viewers globally from opening to closing bell, per VideoAmp and Netflix.

The fight was a standout moment for female fight viewership, with the Alycia Baumgardner vs. Leila Beaudoin co-main event drawing in an estimated AMA of 15 million Live +1 viewers globally.

The event reached Netflix’s Top 10 in 91 countries and ranked #1 in 45 countries, including the United States, the United Kingdom, Canada, Germany, Australia, Mexico and Argentina.

Paul vs Joshua generated 1.25 billion impressions across Netflix’s global social channels. The fight was a top trending topic on X worldwide, trending #1 in the US, UK, and Brazil.

This slow-motion clip of Joshua knocking out Paul is now the highest performing clip from a Netflix live event ever with more than 214 million impressions across Netflix social  channels.

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Categories: Articles, Consumer Behaviour, Content, Research

Tags: Anthony Joshua, boxing, jake paul, netflix