The Bundesliga, Germany’s top flight football league, and streaming service Samsung TV Plus have partnered to provide football fans in the UK and Ireland with a dedicated FAST channel.

The new media partnership, which will run as a multi-year agreement, brings the best of Bundesliga football directly to fans’ screens, subscription-free. Fans can watch live action, including Friday night Bundesliga matches and select Bundesliga 2 games, along with a mix of highlights, interviews, press conferences and behind-the-scenes content. The new channel is available immediately and broadcasts 24/7.

The launch has been made possible through a partnership with Samsung TV Plus and Wurl, a specialist in the FAST industry that powers content distribution and monetisation, and will help facilitate the setup of the Bundesliga channel on the Samsung TV Plus platform. Fans in the UK and Ireland can access the channel via Samsung TV Plus on Samsung TVs, Galaxy and Samsung Smart Monitor devices.

“Our approach is as diverse as our fans – and this FAST channel is the next proof of that,” said Peer Naubert, Chief Executive Officer of Bundesliga International. “With a Bundesliga channel on Samsung TV Plus, we’re taking another step in how the Bundesliga can be experienced in the UK: free, live and closer than ever before. Following the strong response to our new UK partnerships earlier this year, we’re proud to expand our footprint once again. This launch shows that the Bundesliga doesn’t just talk about innovation – we deliver it, bringing world-class football to fans wherever they are.”

“Launching a dedicated Bundesliga channel is another exciting step in deepening our partnerships and investments across premium sports content at Samsung TV Plus. Fans can now experience weekly live matches, behind-the-scenes access, and real stories that celebrate the heart of Bundesliga, 24/7,” added Gus Grimaldi, Head of Samsung TV Plus EMEA.

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Tags: bundesliga, FAST, football, samsung TV Plus