YouTube has announced new programming exclusively coming to the platform from popular creators including Cleo Abram, Mark Vins, Trevor Noah and more during the first-ever Creator Premieres showcase at the Metrograph in New York City.

Google President, Sean Downey took to the stage to explain how YouTube has remained the #1 streamer for over two years (citing Nielsen). The event provided advertisers and industry leaders a front-row seat to programming, directly from the creators who are creating a new era of media and entertainment on YouTube.

Hosted by Julian Shapiro-Barnum of Recess Therapy (1.3 million subscribers) the event featured new programming announcements and sneak peeks of upcoming specials, documentaries and episodes from on-stage presenters – including Cleo Abram (6.9 million subscribers), Mark Vins of Brave Wilderness (21.8 million subscribers), and Trevor Noah (4.3 million subscribers), as well as exclusive content announcements and showcases from Brittany Broski of Royal Court (4.5 million combined subscribers), Deestroying (6.4 million subscribers), Dhar Mann (26.3 million subscribers), and Ms. Rachel (17.6 million subscribers).

New announcements include:

• Julian Shapiro-Barnum

Comedian, writer, and actor, Shapiro-Barnum,  launches a late night weekly series built for the digital age. Set in public parks and on street corners, Outside Tonight revitalises a classic format with weekly, live shows packed with interviews, audience driven games, live music and comedy.

• Trevor Noah

Filmed in South Africa during TNoah’s last world tour, this never-before-released 90-minute stand-up comedy special captures him performing entirely local material on the biggest stage of his career, back home.

• Mark Vins

Wildlife filmmaker and explorer, Vins, along with a daring expedition team, undertake a journey across the Galápagos’ most extreme habitats – diving deep beneath the sea and scaling the highest volcanic summit – to document rare wildlife and confront mounting threats to one of Earth’s most wild frontiers. The new full-length documentary, Reef to Ridge, reveals the wonder, urgency, and fragility of protecting this iconic wilderness.

• Cleo Abram

If True is an optimistic episodic series about using science and technology to make the future better. In a new episode featuring Mark Rober, host Abram imagines a fictional crisis: “If a real and massive asteroid were coming toward us… how would we know? And what would we actually do about it?”

• Deestroying

Deestroying ‘Dee’ is taking his viral football 1on1’s series (pictured) across the pond to London, where he gathers the top athletes across the country to compete for $5,000 in a new episode, America vs London 1v1. But it won’t be that easy for the London athletes as Dee has a secret opponent… all the way from the streets of Detroit – a competitor that’s hungry and ready to put his football reputation on the line.

• Dhar Mann

Dhar Mann Studios is launching 7 Days of Christmas, a holiday programming event featuring seven new, 25-minute heart-driven scripted episodes. Featuring the return of favourite characters and new series formats,  7 days of Christmas delivers a universal holiday message that the greatest gift is the glow of authenticity within.

• Brittany Broski

Royal Court welcomes Paul Mescal to the medieval realm, in a brand-new Season 3 episode. The hit YouTube talk show from internet icon Broski brings audiences inside her hilariously over-the-top Royal Court, where chaos, comedy, and crown jewels collide. This season features a new lineup of celebrity guests including Noah Cyrus, Brie Larson, Kyle MacLachlan, Fred Armisen, and Finn Wolfhard as they join host Broski for laugh-out-loud conversations, offbeat games, and unpredictable moments that only the Queen of the Internet could orchestrate.

• Ms. Rachel

Join Ms. Rachel and friends for a heartwarming celebration of connection – showing little ones that friends can come from anywhere. Through joyful interactions with a diverse group of kids, this new episode teaches valuable lessons about inclusivity and the magic of making new friends.

Downey added: “YouTube creators are building global communities through content that is authentic, engaging, and premium. They’re not only driving culture – they’ve created an irreversible change in entertainment, which has redefined viewing behavior. For advertisers, YouTube presents a unique opportunity to make an impact with their desired audiences, by aligning and deeply integrating their brands with the voices that they actively seek out.”

Tara Walpert Levy, YouTube VP of Americas, commented “There is an insatiable demand from both viewers and brands for the creator-led, discoverable programming that is shaping culture. These next-generation studios, where YouTube creators drive every aspect of production – vision, execution, on-air performance, fan connection – are what is driving  must-see entertainment today.”

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Tags: comedy, football, social media, youtube