E.ON Next, the customer-first home energy supplier, has launched a new video campaign running across social and OOH to encourage consumers to save energy by swapping screen time for togetherness this winter.

In partnership with UK-based board game company Big Potato Games, E.ON Next invites people to ‘switch off and game on’. The campaign celebrates the joy of connecting with loved ones through games, calling on influencers to highlight how screen-free moments can bring both energy savings and meaningful connection.

Drawing on new research from E.ON Next which shows that more than two-thirds (68 per cent) of under-28s admit they’d rather get together with a board game than hit up a club with friends. At the same time, new data shows that if every household in the UK turned off their TV for just one hour a week, it could save an estimated 196 tonnes of CO2 every week. Building on these findings, the campaign incentivises energy saving by promoting alternative modes of entertainment, calling for viewers to enter a prize-draw where 5,000 people receive one new mini game from Big Potato Games every month for six months.

The partnership is brought to life by Mediaplus UK, with its dedicated influencer team featuring their consultancy Behave’s behavioural experts driving the wider influencer strategy by choosing the right talent to connect with audiences who value real connection With research showing that 69 per cent of consumers trust information from social media influencers over traditional ads, the agency tapped into the board-game trend and identified a host of family-focused creators and emerging professionals who would speak to our audiences to bring to life what energised, and energy-saving living can look like.

A range of celebrities including actor Martin Kemp and his daughter Harley Moon; Diversity’s Ashley and Jordan Banjo; actor Rita Balogun (Rita B); and social media stars The Harfin Family and The Gilbert Twins relax and unplug to play Big Potato Games’ games with their friends and family.

These relatable, native posts act as powerful social proof, inspiring people to join E.ON Next’s  #PowerSwitch movement, which highlights how using less energy should feel good, and make conserving energy a lasting habit.

Lindsay Jackson, Director of Go to Market, E.ON Next said: “This partnership forms part of our PowerSwitch campaign, to demonstrate that switching screens off doesn’t mean you’re missing out, more that switching energy use to less carbon-intensive times can be easy and fun. Subtle shifts in energy use are supported through our Next Smart Saver tariff where customers could take advantage of cleaner, lower-cost energy during off-peak hours. Together with Big Potato Games we’ll also create moments of real connection that help people reconsider how, and importantly when, they use energy.”

Mandy Arora, Business Director, Mediaplus UK, added: “Changing habits can be a slow process; research shows that it takes around 66 days to form a new habit, so sustained storytelling over that period is key. By leveraging a mix of macro influencers for reach, micro creators for trust, and celebrity talent for cultural impact, this campaign will drive credibility, relevance, and real behaviour change to help existing and new audiences find the joy in switching off.”

The campaign consists of over 20 influencers, paid social and OOH activation and runs until March 31st.

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Categories: Press Releases

Tags: eon, games