Uber Advertising launches JourneyTV Presents
September 30, 2025
Uber Advertising has announced the launch of JourneyTV Presents, delivering an enhanced in-ride entertainment experience in partnership with a roster of content partners to Uber riders on the move.
JourneyTV Presents further enhance the JourneyTV tablet experience – providing riders with a wide variety of curated and relevant content, while giving publishers and advertisers more ways to reach in-demand audiences. Content launch partners include Time Out, Matador Network, Minute Media, The Weather Channel digital, Gallery Media Group and Cars.com.
“With JourneyTV Presents, we’re transforming riders’ perception of the possibilities of what in-ride entertainment can be,” said Kristi Argyilan, Global Head of Uber Advertising. “Riders get engaging content from leading publishers, while brands join us in turning everyday travel into moments of connection, discovery, and cultural impact.”
JourneyTV Presents accelerates Uber Advertising’s immersive programming approach for JourneyTV. For publishers, it represents a distribution environment distinct from OTT and social feeds – designed to deliver incremental and impactful impressions. By reaching people with relevant content connected to where they’re going, the JourneyTV in-car platform connects with audiences at moments when they are attentive and open to discovery.
“JourneyTV Presents is opening up a whole new way to experience Time Out: curated recommendations on what to eat, drink, and see, delivered to people on the move,” commented Anjali Virmani, Global Head, Creative Solutions, Time Out. “It’s national storytelling, spanning many areas, built for discovery, giving us a fresh way to connect audiences with the best dining, nightlife, culture, and experiences – right at the moment they’re most open to it.”
The JourneyTV format bgean rolling out across the US in 2024 and arriving in NYC in June 2025. Unlike static, impersonal loops, JourneyTV delivers content tailored to the rider, combining trip maps, personalised recommendations and advertising powered by Uber’s first-party data, local dining tips, travel ideas, and more. Ads on JourneyTV see a nearly 98 per cent completion rate, with average view times of close to 120 seconds per ride – underscoring the attention-rich environment for people on the move.
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