Mediagenix completes Spideo integration
September 9, 2025
Mediagenix, a specialist in smart content solutions, has completed the integration of Spideo personalisation and recommendation capabilities across its Content Strategy, Content Value Management, and Content Scheduling solutions. The company announced the acquisition of Spideo at IBC2024, and in the year since, has successfully unified its technology and talent across the portfolio and organisation.
“The Spideo integration materially enriches the Mediagenix portfolio across the board. Every one of our solutions — content strategy, title management, scheduling, and personalisation — has been strengthened with intelligence that compounds value over time. Equally important, the tremendous talent that joined Mediagenix through the acquisition has added unique knowledge and expertise that continue to accelerate innovation for our customers,” commented Emmanuel Müller, Chief Product Officer, Mediagenix.
The Spideo recommendation and personal technology integration continue to accelerate the introduction of audience intelligence much earlier in the content pipeline, enabling strategic decision-making upstream in content strategy, curation, and scheduling. By shifting intelligence to these earlier stages, media companies can make better-informed choices when they matter most, driving stronger audience engagement, higher retention, and improved monetisation.
“It is deeply rewarding to see the DNA of Spideo come to fruition at this scale. What began as personalisation has now expanded into areas far beyond the initial scope, shaping strategy, operations, and monetisation across the entire Mediagenix platform,” added Gabriel Mandelbaum, Spideo co-founder and VP Content Strategy & Management, Mediagenix.
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