ShowHeroes, a specialist in digital video and CTV solutions, has announced the promotion of Sarah Lewis to the position of Global Vice President, CTV, effective immediately.

In her expanded role, Lewis will continue leading the CTV Innovation Team while taking on additional responsibility for developing and scaling ShowHeroes’ global CTV presence.

Since joining ShowHeroes, Lewis has been instrumental in shaping the company’s CTV strategy, driving innovation in contextual and cookieless solutions, and strengthening partner relationships across international markets.

“CTV is not just the future — it’s the now,” commented Lewis. “I’m thrilled to continue driving meaningful innovation in this space, working with our incredible teams and partners to deliver scalable, brand-safe, and audience-first video experiences around the world.”

“Sarah has played a defining role in the success of our CTV business, and her leadership is key to our global ambitions,” added Ilhan Zengin, CEO of ShowHeroes Group. “Her promotion is both a recognition of past achievements and a clear signal of where we’re heading — toward a bold, global expansion of our CTV capabilities.”

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Tags: CTV, ShowHeroes