Amagi, a specilaist in cloud-based SaaS technology for broadcast and connected TV (CTV), has announced a partnership with A Parent Media Co (APMC), the owner of the newly launched Victory+, a free direct-to-consumer streaming service created for fans. The arrangement brings over 60 Amagi-delivered FAST channels (targeted to launch thi autumn), monetised by Amagi ADS PLUS, onto the Victory+ sports streaming service.

The partnership follows the announcement by Victory+ to broadcast all regional Dallas Stars and Anaheim Ducks NHL games live and free of charge in the US, starting with the 2024-25 NHL season. With new professional league deals to be announced, the broadcasts will reach tens of millions of homes in major US markets this autumn.

“We’re excited to partner with Victory+ in a deal that maps to our core strengths — efficiently creating and distributing premium content, bringing more transparency to advertisers, and leveraging metadata from our upstream playout and SSAI products. Amagi ADS PLUS will maximise Victory+ FAST revenue while delivering an unparalleled viewing experience for fans on Victory+, a partnership that exemplifies the growing convergence of sports, advertising, and streaming technology,” said James Smith, Executive Vice President and General Manager, Amagi ADS PLUS.

“With Victory+, we’re bringing a premium content offering to fans in addition to free access to live sports, and our deal with Amagi enables us to scale that offering rapidly. With Amagi’s deep content relationships and expertise in targeted advertising for FAST channels, we can ensure our viewers enjoy uninterrupted, high-quality content while providing brands with next-generation ad performance,” added Neil Gruninger, President and CEO of APMC.

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Categories: Articles, OTT

Tags: Amagi, FAST, NHL