Broadcast Audience Research Council India (BARC), the Industry’s Television Audience measurement body in India, has named Nakul Chopra as its new Chief Executive Officer effective August 25th.

Sunil Lulla has resigned his remit to pursue his ambition as an entrepreneur.

Chopra joined the BARC India Board in 2016 and was subsequently appointed the Chairman of the company (2018-19). In January 2020, he was appointed a member of its Oversight Committee. Chopra has been an integral part of the Advertising and Media fraternity and served as the CEO, India and South Asia Publicis Worldwide, for over a decade. BARC will benefit from his wealth of knowledge and experience of over four decades.

Chopra commented: “I have had the benefit of a long association with BARC. The organisation has grown in measure and strength. TV continues to be the definitive screen of the Indian home – its strong reach and connect continues to elicit the trust of advertisers. I look forward to working with the very capable BARC team in further building on TV measurement and continuing the journey toward screen agnostic measurement.”

Punit Goenka, Chairman, BARC India, added: “I thank Sunil for his stewardship of BARC and his efforts to enhance the strength of the BARC currency. I am very happy to welcome Nakul as the natural and unanimous choice of the Board for the continuing journey of adding robustness to the BARC currency and strengthening the governance of the world’s largest television audience measurement body”.

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