PURE ETCR, the all-electric, multi-brand touring car championship, has announced a new partnership with South Africa’s premier sports broadcaster, SuperSport.

Established in 1987 and spreading its broadcast wings into neighbouring countries eight years later, SuperSport can now boast over 20 million subscribers in Sub-Saharan Africa. Currently SuperSport features 35 channels, including 10 broadcasting in HD, and is available in 54 countries.

PURE ETCR will host its first full season in 2021 with a calendar comprising five all-action events in Europe and Asia, beginning at Autdromo Vallelunga Piero Taruffi, Italy, on June 18th-20th.

Xavier Gavory, PURE ETCR Series Director, said: “We are very pleased to secure this broadcast agreement with SuperSport, which will introduce PURE ETCR to an audience of over 20 million potential new fans in South Africa and sub-Saharan Africa. South Africa has been ahead of the game in its preparation of a charging infrastructure ahead of what we all expect will be a major rise in the sales of electrified vehicles in the coming years. At PURE ETCR one of our key objectives is to switch people on to the immense potential of electromobility and this fantastic broadcast agreement will surely help us to achieve this.”

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Tags: ETCR, PURE ETCR, south africa, supersport