Nordic Entertainment Group (NENT Group), the Nordic streaming company, has acquired the exclusive rights to show the African qualifiers for the FIFA World Cup 2022 on its Viaplay streaming service in nine countries.

From summer 2021, fans will be able to stream 130 live qualifying matches in prime European timeslots as 40 African teams compete for five spots at the world’s biggest international football tournament.

NENT Group will show the FIFA World Cup 2022 African qualifiers live on Viaplay in Sweden, Norway, Denmark, Finland, Iceland, Estonia, Latvia, Lithuania and Poland. Viaplay will launch in the Baltic countries on March 9th priced at €9.99 per month, and in Poland in August at PLN 34 per month.

Anders Jensen, NENT Group President and CEO, commented: “Our first-ever sports rights agreement covering nine Viaplay markets highlights our competitive advantage and willingness to invest. NENT Group’s production quality and fast-growing international reach give us an edge in securing the best content, and will accelerate our progress towards becoming the European streaming champion. African football is among the world’s most exhilarating and skilful, and we look forward to offering fans even more live action from some of the best players in the game and many of the superstars of tomorrow.”

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Tags: nent, World Cup