Omdia has partnered with JustWatch to strengthen its VoD competitive intelligence through the integration of  content analytics. JustWatch is now Omdia’s international titles partner, affording Omdia data covering international movie and TV content available on VoD services to deliver customers enhanced reporting of the global channel and programming content industry through Omdia’s suite of media and entertainment subscription products.

JustWatch’s VoD API service provides daily tracking by title for 46 countries, 800+ streaming services and five years of historic data.

“Monitoring and reacting to changing catalog composition can make the difference between success and failure in the fast-developing VoD market,” said Omdia President, Mike Phillips. “The combination of JustWatch’s data and Omdia’s market insights will serve as the industry’s most powerful tool for gaining a competitive advantage in online channel and video services.”

“Omdia is a great partner for us when it comes to analysing our extensive data about the streaming landscape worldwide. Omdia’s insights on the competitive landscape of the media market are standing out from any market research and analysis firm and we are looking forward to a strong partnership in the rapidly growing VoD market,” said David Croyé, CEO, JustWatch.

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