Videology, a software provider for converged TV and video advertising, has unveiled its Impact Suite – a collection of video ad measurement studies designed to provide actionable advertising insights and measurement— to the Canadian market. Videology launched the Impact Suite to help Canadian advertisers measure the true brand results, beyond media metrics, driven by their […]
Lawo, the German manufacturer of pioneering IP-based audio / video systems and control solutions, has appointed Tibor Tamas to the position of Senior Sales Manager for Austria and Switzerland. Tamas brings with him over 35 years’ experience in technical development and sales positions in the field of audio mixing consoles, plus extensive broadcasting know-how. After […]
For the first time, some of the world’s most famous cartoon characters will set sail on their very own cruise liner, Cartoon Network Wave. This fully-branded ship is the result of a partnership between Oceanic Group, Asia-Pacific’s leading cruise management company and Turner, the global media giant behind Cartoon Network. Set to make its maiden […]
UK multiplay telco Virgin Media is offering existing Virgin TV customers a free upgrade to its V6 box, giving them access to what the operator says is the very-best connected entertainment experience alongside ultrafast broadband. In what is one of the largest customer upgrade programmes ever carried out in the UK, Virgin Media is accelerating […]
The number of SVoD users in France has increased by 400,000 in just four months. Some 4.9 per cent of the country’s population now use an SVoD service on a Daily basis. According to a survey from research companies NPA Conseil and Harris Interactive, this represents 2.7 million people and
You would think just making it to 86 years-old would make a man reasonably pleased. Add billions of dollars of wealth and being married to Jerry Hall and you’d think a grin would be in order. But Rupert Murdoch is all about the grimace just now. And he has some reason. The family empire he […]
A survey of over 300 US advertisers and agency professionals reveals optimism about the future of TV Advertising, including both traditional linear TV and the emerging platforms that use advanced TV data to reach strategic audiences. According to the results of the survey on the state of Linear TV advertising, commissioned through Advertiser Perceptions by […]
Standard Media Index, the advertising intelligence firm, has published advertising revenue figures for the full 2017 calendar year. “Heading into 2018, ad spend in National Television is trending positively while Digital’s growth continues to slow.” said Standard Media Index CEO James Fennessy. “National Television declined in 2017, but that is almost entirely due to the […]
Spain’s dominant telco Telefónica ended 2017 with FTTH passed through 20 million homes and businesses. The company plans to speed up the deployment of FTTH networks with the aim of covering the whole of the country with symmetrical optic fibre by 2020. In unison, Telefónica will also start the deployment of 5G this year with […]
US mobile telco T-Mobile US has completed the previously-announced acquisition of Denver-based television innovator Layer3 TV. The Layer3 TV team has joined T-Mobile and will drive the telco’s initiative to launch a disruptive new TV service in 2018. In December 2017, the self-styled ‘Un-carrier’ unveiled its plans to ‘Un-carrier your TV’, fuelled by the talent […]