The HbbTV Association, a global initiative dedicated to providing an open standard for the delivery of broadcast and broadband services through connected TVs and set-top boxes, has announced that seven new companies have joined the industry association in the past 12 months.

The new members include Google, Sky, Italian public broadcaster RAI, Greek public broadcaster ERT, Italian technology solutions provider Kineton and Chinese consumer electronics manufacturer Skyworth.

“We are excited about these high-profile companies joining HbbTV Association. The continuing strong interest by major market players in our open specifications confirms our approach towards establishing HbbTV as a universal standard for hybrid broadcast and broadband services across all screens,” said Vincent Grivet (TDF), Chair of the HbbTV Association.

As an open standard, HbbTV reaches viewers across different platforms and reception devices, enabling broadcasters to maximise the reach and monetisation opportunities of their interactive services.

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