Sales of TV sets in Italy dropped by nearly 10 per cent in the period January to July 2017, compared to the same period last year.

Although Italians are buying less TV sets, they are spending more on them, according to a report from the GfK research institute. The average price for a TV set went up from €364 in 2015 to €370 in 2016 and up to €387 in 2017, with buyers increasingly opting for 4K compatible models.

The Italian TV set market is not particularly suffering a crisis in comparison to others, as GfK data indicates that TV set sales dropped by a staggering 46 per cent in France during the first seven months of 2017. The main factor is the multiplication of screens and streaming services, making it easier for consumers to access services at anytime and anywhere.

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