4C Insights, a data science and media technology company, has partnered with global advertising workflow and delivery company, Group IMD, to enable advertisers around the world to instantly track and optimise TV campaigns delivered via the IMD Cloud platform.

By combining Group IMD’s revolutionary Video Ad Delivery platform with 4C TV Analytics, users of IMD Cloud benefit from real-time campaign tracking to optimise advertising effectiveness across more than 70 countries.

Ross Priestley, Commercial Director at Group IMD, said “Video advertising is moving faster than ever. IMD Cloud, the industry’s fastest ad delivery platform, combined with 4C’s real-time analytics, enables clients to capitalise on an increasingly programmatic advertising environment.”

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