Sky Media, the advertising sales division of Europe’s leading entertainment company, has announced a technology licencing partnership with New York-based Videology, a software provider for converged TV and video advertising.

The two companies will work together on a ‘proof of concept’ project to develop a Sky-designed programmatic system, which will run Sky Media’s digital inventory according to broadcast compliance requirements and spot clash rules.  The scope includes inventory management, optimisation and prioritisation. The solution will also allow Sky to manage inventory and control frequency exposure across multiple video platforms and devices.

“We’ve chosen Videology to help us with this proof of concept project because of their expertise both in digital inventory optimisation and cross-screen campaigns. Videology’s pedigree working with large media sales and content owners in other markets is a real positive” said Jamie West, Deputy MD of Sky Media. “Their view of video convergence is similar to ours, and we look forward to creating effective advertising outcomes that have a lasting benefit for our clients.”

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