Comcast has confirmed the beta launch of Watchable, an app for professional short-form content. The service — an app and a stand-alone website, plus a tab on Comcast’s X1 set-top box — will launch with around 30 online network partners, including Buzzfeed, Vox, Vice, GoPro and Maker Studios.

The US cable and broadband giant says that while YouTube, Vimeo and increasingly Facebook are clearinghouses for all digital content — professional and amateur — this service is different in that it focuses entirely on professional short-form videos.

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