Apple TV users in the UK can access NOW TV’s Sky Sports Day Pass, letting them watch the best live sporting action from all six Sky Sports channels through the device for the first time.

For £9.99 (€11.7), the Sky Sports Day Pass from NOW TV gives sports fans with Apple TV instant access on their TV to enjoy live sports for 24 hours. The pass activates immediately upon purchase and is billed directly to their iTunes account, offering the flexibility to watch live world-class sporting events across all six Sky Sports channels without a contract.

Gidon Katz, Director of NOW TV, comments: “It’s been a busy year for NOW TV as we continue to widen access to our top-quality content by launching on popular platforms our customers use. The NOW TV Sky Sports Day Pass is perfect for sports fans with Apple TV who want the flexibility to choose which live events they want to watch from the comfort of their sofa.”

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