AETN UK, a joint venture between A+E Networks and BSkyB, is rebranding as A+E Networks UK. The new company name and logo is part of a rebranding that will see the company adopt a new look and a new mission statement.

Tom Davidson, managing director for A+E Networks UK, says: “At A+E Networks UK we’ve been in the business of reinventing storytelling since 1995 when HISTORY first launched. Through our portfolio of diverse channels we offer viewers inspiring stories, inventive new genres and great entertainment.”

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