OMVC, Harris, Rentrak to measure mobile TV patterns
The Open Mobile Video Coalition (OMVC), a broadcast industry organisation dedicated to accelerating over-the-air Mobile Digital Television, is teaming with Harris Interactive, a global market research firm, and Rentrak, a specialist in multi-screen media measurement, to study consumer usage habits during OMVC’s Mobile DTV Consumer Showcase in Washington. With more than 30 television stations now […]
