The newly enlarged Motive Television has commenced trading on AIM after its reverse takeover of AdecqDigital and a £4.75 million (E5.45m) fundraising.

With the acquisition, the company is targeting an emerging technology market with a new product range. Motive aims to benefit from changing trends with a move from linear traditional real-time viewing to ‘non-linear’ TV – where viewers watch programmes at their own discretion, via web-based catch-up / on-demand TV and PVRs like Sky+ and Tivo.

“We believe that Motive Television now has a solid foundation from which to grow,” chairman Michael Pilsworth said. “The support that Motive has received has been encouraging and we are now well placed to take advantage of a market that is growing rapidly.”

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