TV remained the top advertising choice in the first quarter of 2010 according to a survey by STRATA, with 41.8 per cent of ad agencies saying their corporate clients are more focused on TV than any other medium. The number was down a whopping 27 per cent from a year ago. Internet/digital advertising continues to increase with 68 per cent reporting that their customers are more focused on digital than they were a year ago.

“To advertisers, TV still matters,” said John Shelton, STRATA President/CEO. “But just as radio gave way to television, we can see that TV is slowly giving way to digital. The good news for TV stations and networks – for now – is that they remain the dominant medium. Our survey taps into the perception that digital has its limitations in reach and effectiveness and must still be used with traditional media like TV. But the trend is clear.”

Other posts by :

1. Crossroads backs AST SpaceMobile
2. FCC examines SpaceX’s 15,000 sat-constellation plan
3. EchoStar: “Severe uncertainty” led to spectrum sales
4. Netflix gets downgrade on Warner Bros move
5. UK trims Orbex investment
6. Euro-bank sets up €500m space fund
7. Revenue jump forecast for Eutelsat
8. Moody’s upgrades Eutelsat’s debt rating
9. Rivada Space Networks wins spectrum dispute

Categories: Advertising, Research, Research Library