Co-founder of Pace Micro Technology Barry Rubery is returning to the digital TV industry by joining interactive technology provider Electra Entertainment as Chief Executive. Rubery joins Electra coinciding with the launch of its next-generation interactivity technology platform for digital terrestrial and satellite television

Electra is part of General Entertainment Technology Corporation, the newly-established holding company that also controls Static 2358 which incorporates the world's largest interactive games portal PlayJam, businesses recently re-acquired from Open TV by their founder Jasper Smith.

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