The increasing competitiveness of the US pay-TV market continues to drive cable TV operators in the US to invest in their networks and roll out new services, reports In-Stat. For example, 90 per cent of US cable TV systems now offer HD video service, the research firm says. This is one of the findings of a recent survey of 50 US cable TV systems operators.

“The introduction of telco TV services by companies such as Verizon and AT&T, coupled with stiff competition from satellite TV service providers, is forcing US cable TV operators to develop new revenue streams, while at the same time, trying to hang on to their existing video subscribers,” commented Mike Paxton, In-Stat analyst.

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