Netflix has introduced a new metric to measure its ad reach in terms of viewers instead of accounts. “After speaking to our [advertising] partners, we know that what they want most is an accurate, clear, and transparent representation of who their ads are reaching. Our previous measurement (which was based on account profiles) didn’t represent […]
Samba TV, a specialist in AI-driven media intelligence, has released its 2025 US State of Streaming report that reveals a major turning point in American viewing habits as streaming now accounts for 60 per cent of all TV time, surpassing linear TV as the nation’s primary way to watch. Viewer preference for streaming continues to […]
Streaming has upended the way we watch television, but in recent years, one player has rewritten the entire script for live sport—and it isn’t ESPN, Sky Sports or CBS. It’s Netflix. The streaming giant dipped its toes into the sporting world with a slew of docuseries headlined by the esteemed F1: Drive to Survive, which […]
WWE content amassed over 300 million viewing hours on Netflix in H1 2025. following its January debut on the streaming platform, reports Ampere Analysis. Weekly flagship show WWE Raw has proven to be the biggest draw, building a consistent live audience that averaged 6.5 million viewing hours per broadcast. And Premium Live Event, WrestleMania 41, […]
WWE is set to showcase its new Premium Live Event (PLE), Wrestlepalooza, which will see celebrated WWE Superstars AJ Lee and Brock Lesnar make their long-awaited in-ring returns. The PLE – which takes place at Gainbridge Fieldhouse in Indianapolis, India – will stream live on Netflix in the UK & Ireland from 11.30pm BST on […]
Clash in Paris is WWE’s first ever Premium Live Event (PLE) to be held in Paris, at the Paris La Défense Arena. The PLE is the climax of the Road to Clash in Paris Tour. UK & Ireland viewers will be able to stream WWE’s Clash in Paris on Netflix, live from 7:00pm BST August […]
Parrot Analytics, a specialist in media and entertainment analytics and the inventor of streaming valuation, has announced the launch of Sports Demand, an advanced global sports analytics system. Built on Parrot Analytics’ proprietary demand measurement technology, Sports Demand delivers actionable insights to rights holders, teams, broadcasters, streamers, and sponsors – empowering them to navigate the […]
ESPN and WWE have announced that WWE Premium Live Events (PLEs) will debut on ESPN platforms this September – several months earlier than previously announced. The first WWE PLE to kick off the ESPN partnership will be the entertainment company’s first-ever Wrestlepalooza on September 20th, live from Gainbridge Fieldhouse in Indianapolis. Wrestlepalooza will stream live on the […]
ESPN has rolled its new direct-to-consumer (DTC) streaming service and a set of new features on an enhanced ESPN App, making ESPN’s full suite of 12 networks and services available directly to US sports fans for the first time. The launch comes in time for a key stretch of sports programming across ESPN networks and […]
Yahoo Sports and C15 Studio are announcing the launch of Yahoo Sports Network, a free, ad-supported streaming TV channel available online and through various FAST services. Yahoo Sports Network features more than 60 hours of original programming a week from shows covering a range of sports, including the NFL, NBA, MLB, combat and more. This […]