Targeted audience segmentation to maximize reach and minimize waste in advertising recently took a major leap forward with the launch of purchase-based segmentation from Commerce Signals. A Verisk Financial business, Commerce Signals is a leading source of purchase behavior data based on credit and debit card transactions. Commerce Signals has been forming strategic partnerships with […]
Newsy says it has become the first free 24/7 broadcast news network in the US, available to more than 90 per cent of TV homes across the nation, through over-the-air service and supplementing its OTT and connected TV distribution. The opinion-free national news network now serves its audiences with 14 news bureaus across the country […]
Tastemade announced that Al Hawes – an established content producer, media & marketing executive, and world class storyteller – has joined the modern media company as Head of Partner Experience & Operations. Hawes has more than 20 years of experience in both media and branded content. In his new role, Hawes will focus on accelerating Tastmade’s advertising business […]
Criteo, a global technology company that provides the a Commerce Media Platform, recently surveyed 9,000 consumers globally, including 1,000 in the US, to learn more about their viewing habits and advertising preferences for video streaming services. The findings confirm the market potential; 44 per cent of Americans say that video streaming services have influenced their […]
Redbox has signed a promotional agreement with Roku to further attract multi-platform users to the Redbox streaming app. Starting now through mid-2022, consumers in the US will receive a $5 streaming code on Roku players sold exclusively at Walmart. Consumers can then redeem these codes by downloading the Redbox app via their Roku player and […]
Law&Crime, the live trial and true-crime network, has announceed the launch of a new spinoff podcast hosted by the award winning team of They Walk Among Us. The new spinoff, They Walk Among America premieres on September 28th, adding to Law&Crime’s growing podcast network. Launched in September 2016 and produced by Benjamin and Rosanna Fitton, […]
WWE has announced that the next Royal Rumble PPV event will take place from The Dome at America’s Center in St. Louis on January 29th 2022, marking the largest venue to host the event in its illustrious 30+ year history. “WWE has a rich history in St. Louis and we are excited to bring Royal […]
US TV station streamer Locast has been ordered to close its operations permanently. The service had previously been ordered to suspend all operations, but now a New York federal court has ordered a permanent injunction that bans Locast from operating. The owners of the major broadcast networks in the US – namely ABC, CBS, NBC […]
Redbox Entertainment, the original content division of Redbox, has acquired US distribution rights to the action-thriller movie Vendetta. Written and directed by Jared Cohn (The Horde), Vendetta features an all-star cast that includes Golden Globe-winning actor Bruce Willis (Die Hard), Clive Standen (Taken), Thomas Jane (The Last Son), Theo Rossi (Army of the Dead), and […]
The NAB show, scheduled to be held in Las Vegas next month, has been abandoned as a result of the ongoing Covid situation. The organisers had been confident of holding the event, normally on in April, this autumn, but travel restrictions imposed by the US and a reluctance among clients to attend have seen them […]