Sky Kids’ news service FYI: For Your Info is increasing its reach of news and sport content for young viewers (age 9-15), with short news videos set to be released across the week on Sky News social platforms – including TikTok, Instagram and YouTube – in addition to the usual weekly show that broadcasts every […]

This year, for the first time, social video will account for over 10 per cent of all US time spent with digital media. That’s a major milestone and reflects the changing nature of where and how people consume video content, reports eMarketer. While TikTok still dominates social video, Meta’s Reels has made major gains, and […]

Channel 4 reported it has delivered a three-fold year-on-year increase in UK viewing of full episodes of TV shows on YouTube in Q1, and its made-for-social network Channel 4.0. The first of a new quarterly update on Channel 4 social performance, based on UK views in 2024, highlights progress made against its Fast Forward strategy […]

Fragmented media consumption and rising advertising costs are making it harder for brands to reach and connect with audiences. Increasingly, advertisers are leveraging the power of short-form video to build quality reach and drive business impact. Research from WARC, in partnership with TikTok, finds that adding short-form video to the media mix can improve brand […]

TikTok will restore millions of Universal Music tracks to its social media platform after the two companes settling a dispute over royalties. In an email to staff published the BBC, Universal’s boss Sir Lucian Grainge said TikTok had agreed to “key changes”, adding “under the new agreement, artist and songwriter compensation will be greater than […]

A UNESCO report warns that, while digital technologies can enhance teaching and learning, they also present risks such as the invasion of users’ privacy, distraction from learning and cyberbullying. The report sheds light on how social media amplifies gender stereotypes, with negative effects on girls’ well-being, learning and career choices. “Children’s social lives are increasingly […]

Infant school children are increasingly online and given more digital independence by parents, according to Ofcom’s annual study of children’s relationship with the media and online worlds. Around a quarter of 5-7 year-olds (24 per cent) now own a smartphone, while three-quarters use a tablet  (76 per cent). Compared to a year ago, a higher proportion of […]

DoubleVerify (DV), the software platform for digital media measurement, data, and analytics, has announced the rollout of 16 new brand safety and suitability categories for TikTok advertisers, to support TikTok’s new Inventory Filters – Vertical Sensitivity and Category Exclusion, to go into effect this April. The expansion allows advertisers on TikTok to navigate the digital […]

Integral Ad Science (IAS), the media measurement and optimisation platform, is expanding its brand safety and suitability measurement reporting on TikTok to include new Category Exclusion and Vertical Sensitivity Segments, enabling advertisers to avoid a wider range of content unsuitable to their brand. This expansion further enhances and simplifies how advertisers measure and safeguard their […]

Creative data company Vidmob and TikTok have unveiled insights from a collaborative study to pinpoint the creative strategies – such as real people, direct connection, and brand integration – that propel success for brand advertising campaigns. More specifically, the research identifies the key visual and creative elements that significantly boost engagement and purchase intent within […]