Precise TV, the contextual video company driving business outcomes for brands, and Giraffe Insights, a kids, youth and family research agency, has released its second annual Precise Advertiser Report: Teens & Youth (PARTY), providing COPPA-compliant audience insights for parents and teens aged 13-17 in the US. “Our findings support the influx of TV dollars flowing […]
CreatorIQ, the enterprise influencer marketing platform for global brands and agencies, has announced Brit Starr’s appointment as Chief Marketing Officer (CMO). In this new role, Starr will drive CreatorIQ’s brand, product positioning, and growth marketing strategies to support thousands of brand and agency customers looking to scale their creator marketing. “CreatorIQ is continually pushing the […]
Magnifi by VideoVerse, an AI-driven video technology company and video-editing SaaS platform, has announced a partnership with Storyteller, an SaaS platform that enables brands and sports organisations to benefit from the popularity of short-form vertical videos across their owned and operated platforms. Storyteller empowers brands to deliver these high-impact vertical videos within their own apps […]
Hasbro has announced that its all-new Beyblade X has been a huge hit this summer, trending on TikTok and landing in toy shops, as the new anime series airs on the BBC. The fourth iteration of the celebrated series introduces new characters to UK audiences, 25 years after the franchise’s first launch. The new storyline […]
iSpot, the TV measurement company, has announced an integration with TikTok to help brands gain a view into the audience reach that the short-form video platform delivers compared to US linear TV viewers. The first solution is now widely available to marketers via iSpot’s Unified Measurement Platform, which verifies and measures TV advertising across hundreds […]
TikTok has revealed the top-performing US brands on its platform in a joint report with CreatorIQ – the creator marketing platform. The report leveraged CreatorIQ’s Earned Media Value (EMV) metric to measure and identify the brands generating the most conversation on TikTok. According to CreatorIQ, the TikTok Top 100 brands garnered more than $11.9 billion […]
Ofcom has fined TikTok £1.875 million (€2.1m) for failing to accurately respond to a formal request for information about its parental controls safety feature. Ofcom explains that it sought information from video-sharing platforms under regulations that pre-date the UK’s Online Safety Act, to inform a planned report highlighting the safety measures they have in place […]
C-Screens, the UK’s TV Out-of-Home (TVOOH) network, has announced a partnership with TikTok. This collaboration expands the reach of TikTok content and advertising to new audiences across C-Screens’ network of high-impact screens strategically positioned throughout the UK. This collaboration is the latest TikTok Out of Phone initiative, which extends the platform’s engaging content beyond the mobile […]
whaleOS 3, the independent TV OS, has announced the arrival of TikTok on whaleOS 3-powered TVs. With this latest development, TikTok users can now log in with their account on the TV and enjoy their personalised feed or consume a random selection of short-form videos. “We’re excited to broaden our reach with the launch on […]
WOS Wrestling is returning to live action with WOS: The Return, featuring many of the top stars from the popular 2018 ITV series and successful live tour in 2019. WOS stars already confirmed include Grado, Sha Samuels, Adam Maxted, Martin Kirby, Alpha Male Iestyn Rees and Ashton Smith. WOS: The Return will consist of two […]