The January 19th deadline for TikTok to divest or be banned in the US is fast approaching. The loss of TikTok in the US would cause a ripple effect across the media, marketing, and commerce landscape. Meta and YouTube stand to gain the most, but there is a long list of other winners and losers, […]
LDC, the private equity investor which is part of Lloyds Banking Group, has made a £21 million (€25.3m) minority investment in Precise TV, the contextual video AdTech platform, to support its international expansion. Precise TV was founded in 2015 and operates globally through its teams in London, Los Angeles and New York, as well as […]
AI and video search company Moments Lab, and LucidLink, a specialist in data access and real-time collaboration, have announced an integration of their cloud technologies, which enables joint customers to instantly access all live and archived media and send selected clips directly to their LucidLink filespace for immediate editing. From there, media can be immediately […]
Young people (15–24-year-olds) in Sweden spend an average 55 minutes per day watching videos on social media. This accounts for nearly half of all online video consumption for this group. This finding is presented by Mediavision in its third-quarter analysis of the Swedish TV & streaming market. Social video is available on platforms such as […]
On December 4th-6th, the Asia Video Industry Association (AVIA) closed off 2024 with three days of meetings and conferences, covering Piracy, Policy, the annual OTT Summit alongside the advertising Upfront Showcases from leading streamers and publishers and the Annual General Meeting. The conferences brought together over 300 international and regional industry executives. Piracy Over The […]
Roku has partnered with Spaceback, a specialist in social CTV ad creative, to offer free use of Spaceback’s platform to advertisers running campaigns through Roku Ads Manager. This collaboration empowers brands to take videos from social platforms such as Instagram, TikTok, Facebook, X, and Pinterest and transform them into premium TV ads on the big […]
Social media pioneer Facebook has withstood the changing tides of digital global advertising for more than two decades. Still reigning with advertising revenue set to top $100 billion (€95.2bn) this year, and a global advertising audience of 2.2 billion, Facebook is both the most-populous and best-monetised social media platform in the world, according to a […]
Hub Entertainment Research has revealed its 2025 predictions for the media and streaming industry. The company says that 2024 has been eventful year for the sector with the launch of Prime Video’s ad-supported tier, streaming’s big moves in sports rights, the US Presidential election and more. Hub’s predictions for 2025: Long-term subscriptions are in “When […]
Nielsen and TikTok are teaming up to unlock a cross-media view of ad campaign performance inclusive of TikTok in the US. The new integration provides a holistic view of campaign performance across publishers and platforms, and for the first time, enables cross-media measurement so that advertisers and agencies can compare ad performance on TikTok across […]
A study from WARC, the specialists in marketing effectiveness, forecasts that global advertising spend is on course to grow 10.7 per cent this year to a total of $1.08 trillion (€1.71tn) – the strongest growth rate in six years and the largest absolute rise on record if the post-Covid recovery of 2021 (+27.9 per cent […]