Disney Advertising and global advertising technology company The Trade Desk have reached an agreement to power greater audience activation at scale programmatically. This expanded deal marks another step toward transforming how advertisers access Disney’s portfolio, rooted in secure data collaboration and powered by automation through Disney’s Clean Room technology. By offering clients more flexibility, choice […]

YouTube has announced it will now stream free, ad-supported TV content, allowing US viewers to watch full seasons of TV shows – around 4,000 episodes in total – with launch titles including Hell’s Kitchen, Andromeda, Are We There Yet?, Heartland and many more. Users can access these titles and up to 100 new additions each […]

A third (34 per cent) of Southeast Asian viewers are now using OTT services, according to a study by The Trade Desk. The research also shows that the region welcomed 20 million new OTT viewers in the past year. There are now 200 million users who stream 9.7 billion hours’ worth of OTT content per […]

Disney+ has continued to defy expectations with the SVoD service adding 11.8 million subscribers in the last quarter of 2021, taking the total to 129.8 million globally. Disney CEO Bob Chapek predicted the service will have 230 million to 260 million subscribers by 2024. Overall, the company’s revenues increased by 34 per cent year-on-year to […]

Almost half of Brits (48 per cent) have revealed they are planning to watch more TV via streaming over the Christmas holidays, compared to usual, according to research commissioned by adtech company, The Trade Desk. Nevertheless, whilst the appetite for content over Christmas is strong, almost one in five (18 per cent) report that they […]

Channel 4 has confirmed the launch of All 4 Private Marketplace, a new advertising initiative that enables brands to buy digital advertising space around All 4’s 14,500 hours of content via private programmatic auction. Channel 4 says it is the first UK broadcaster to make its inventory available through automated real-time bidding – a method […]

Cordless TV consumers are on track to become the predominant TV consumer in the US next year, according to the fourth Future of TV survey of more than 4,000 US adults by The Trade Desk. The data shows that nearly half of American TV viewers are already cordless (47 per cent), while 44 per cent […]

Almost one in five (19 per cent) Brits now spend over 16 hours – or the equivalent of two working days – watching streaming services every week, yet a quarter (25 per cent) aren’t prepared to pay for the privilege, according to findings from digital advertising technology company The Trade Desk’s latest report, The Future […]

Global advertising technology company, The Trade Desk, has announced a partnership with Sky Media, the advertising sales arm of Sky. The partnership will allow advertisers using The Trade Desk’s technology platform to access Sky Media’s premium broadcaster VoD content. Starting with select channels, the partnership will develop to allow brands and marketers to reach audiences […]