Advanced Television

The Guardian

The Guardian partners with ID5

The Guardian has announced a global partnership with ID5, the identity provider, designed to improve audience addressability and deliver more impactful advertising opportunities across its digital properties. The collaboration enables the Guardian to recognizs audiences in cookie-restricted environments, providing more consistent and effective campaign performance for advertisers while maintaining a high-quality ad experience for its […]

September 16, 2025

C4: If it ain’t broke, break it

The UK government is pressing ahead with privatising Channel 4, though it is by no means guaranteed success as opposition is widespread, not least on its own benches. The case for, as put forward by the DCMS, is that the broadcaster needs to be private to compete better with Netflix, Prime etc. For example, a […]

April 5, 2022

Confusion over “nonsensical” UK OneWeb bid

The UK government is widely reported to have joined a consortium that is bidding for bankrupt OneWeb’s satellite system. The UK reportedly put £500 million (or possibly $500 million) into the consortium for a bid on June 26th. The UK’s interest in OneWeb is for a potential alternate space system to the EU’s Galileo GPS […]

June 29, 2020By Chris Forrester