Following the launch of TF1+ at the start of this year, TF1 group is taking its digital acceleration strategy to the next level with the unveiling of its advertising roadmap for the streaming space. In this era of digital marketing, advertisers are adopting ever more sophisticated strategies aimed at creating brand interactions throughout the consumer […]
This October, TF1 group will add two new players onto its TF1+ platform: ARTE, renowned across European for the production and broadcasting of arts programmes; and Hearst – formerly A&E Television Network – a US broadcaster known for its documentaries. Having already added content from L’Equipe, Le Figaro and Deezer, TF1+ is further enhancing its […]
SDVI, a platform provider for cloud-native media supply chains, has announced that France’s TF1 Group has deployed the SDVI Rally platform to support the migration of its media supply chains to the cloud. This upgrade to a media supply chain management platform enables TF1 Group to utilise a cloud-based solution to support all media preparation […]
France’s TF1 group has announced an aggregation strategy by adding contents from sports media brand L’Équipe, daily newspaper Le Figaro, and music-streaming platform Deezer to its to its TF1+ free-to-view streaming platform. “These first agreements mark a step change in our digital acceleration strategy, with the aggregation of appealing third-party content that complements nicely our […]
TF1 group’s free streaming platform, TF1+, will launch in Belgium and Luxembourg on June 18th. The TF1+ app will be available across all screens (mobile, tablet, PC, smart TV) across a range of devices (Google TV, Android TV, Samsung, LG, Hisense, Sony, Philips, Amazon Fire TV, Apple TV, etc). An ad-free ‘TF1+ Premium’ service is […]
FreeWheel, the technology platform for the video advertising industry, and TF1 PUB, the French video advertising network, have announced an extension of their partnership in which FreeWheel will accompany TF1 Group on its journey to becoming a global streaming platform, tied with the recent launch of TF1+. As part of this extended partnership, TF1 PUB […]
Broadpeak, a provider of content delivery network (CDN) and video streaming solutions, has announced that French TV network TF1 is powering targeted ad insertion on its TF1+ streaming service with Broadpeak’s broadpeak.io Dynamic Ad Insertion service. TF1+ represents the first live addressable TV service monetised at the spot level using server-side technology (SSAI) from Broadpeak. […]
France’s TF1 Group will roll out its TF1+ streaming service to international markets from June. TF1+ launched in Framce in January, and currently has more than 200 box sets of shows and over 400 films in its library, as well as around 50 FAST channels. Rudolph Belmer, TF1 Group CEO, told Series Mania attendees in […]
The Rugby World Cup 2023 in France was the most viewed rugby event of all time. The tournament achieved 1.33 billion viewing hours (VH) across all programming on linear and non-linear broadcast, making it 30 per cent more viewed than England 2015 as the last Rugby World Cup in the northern hemisphere (1.01 billion VH) […]
M6 and TF1, the two French FTA broadcasters of Euro 2024 matches, have agreed a deal they will see the duo share the final stages of the tournament. Akin to the 2016 and 2020 championships, M6 will air the final match as well as twelve other meetings, while TF1 will broadcast twelve matches, including the […]