The living room is the environment at home that’s best suited for advertising to succeed. That’s the key finding from a study of video advertising that examined where in the home advertising was most likely to be remembered – and why. The Context Effects study – jointly conducted by Map The Territory and Tapestry Research, […]
North American OTT TV episode and movie revenues will reach $100 billion (€92.2bn) in 2029, up from $81 billion in 2023, according to the North America OTT TV & Video Forecasts report from analyst firm Digital TV Research. The US will contribute $16 billion from the $19 billion additional revenues, with Canada supplying the rest. […]
The number of pay-TV subscribers in Latin America will stay at 53 million to 54 million, according to the Latin America Pay TV Forecasts report from analyst firm Digital TV Research. This is down from the peak of 73 million in 2017. Brazil lost 9 million subscribers between 2015 and 2023, but will ‘only’ lose […]
Research from Ampere Analysis finds that total revenues from streaming (including advertising revenue from hybrid streaming subscription tiers) will overtake revenues from pay-TV subscriptions in the US for the first time in Q3 2024. The new analysis comes from Ampere’s continuously updated Markets Operators data service. Streaming will continue to race ahead as traditional pay-TV […]
Following the news that Prime Video is introducing ad-funded content, research from Bango shows that ads are delivering serious gains for streaming and subscription giants. According to the data, the launch of ad-funded tiers has driven more than a third of US subscribers (36 per cent) to upgrade their services. But it’s a risky game […]
Sub-Saharan Africa will have 16 million paying SV0D subscriptions by 2029, up from 7 million at end-2023, according to a froecast from Digital TV Research. South Africa and Nigeria will supply 59 per cent (9.4 million) of the region’s total. However, SVoD penetration will still be low by 2029, with only 7.1 per cent of […]
Chicken Soup for the Soul Entertainment has formed a joint venture with FUEL TV, the specialist in action-sports content, to create FUEL TV branded SVoD and FAST channels. The companies will combine their respective content catalogues, including Chicken Soup for the Soul Entertainment-owned SVoD channels, which will become FUEL TV SURF, and LiftTicket will become […]
Consumer appetite for subscription streaming services has transformed the industry over the past decade, but data from Omdia has found a notable shift in SVoD ‘stacking’ behaviour. According to Omdia, there has been a significant change in the way consumers are subscribing to multiple streaming services. Previously, consumers would often stack multiple subscriptions to gain […]
Research published by Ampere Analysis reveals that a combination of strike action and a downturn in the original content boom saw scripted US series releases fall to 481 in 2023. This figure is below the 510 of Covid-hit 2020 and means 2021 and 2022 are the high watermark of 633 – the pinnacle of Peak […]
Portuguese media group Impresa has rolled out its Opto SVoD streaming platform to subscribers of Altice Portugal’s pay-TV unit Meo. The new partnership expands Opto’s reach and brings a library of Portuguese content to a wider audience. Meo’s Android TV and Apple TV users will gain direct access to Opto’s premium offerings for three months […]