Streaming services experienced a surge in daily engagement per user in the first half of 2023, reversing the downward trend that started in 2021, as competition between services began taking a toll on the amount of time that consumers can spend on each streaming platform. That is the main conclusion of video streaming SaaS specialist […]
Magnite, the independent sell-side advertising company, has released the research study Streaming TV’s New Era: How Ads Are Powering Streaming’s Future in Australia. The study finds 65 per cent of TV viewers in the country watch ad-supported streaming and the effectiveness of TV advertising, including streaming, drives a high level of trust and recall. Among […]
Brightcove, the streaming technology company, has announced an agreement with the National Hockey League (NHL) to provide its technology and platform for the delivery of digital video content on the websites of the League and the 32 Clubs, as well as the NHL app. “The NHL has selected Brightcove to ensure its fans receive reliable, […]
Brightcove, the streaming technology company, has announced an agreement where media and tech giant Yahoo will leverage and broadly integrate Brightcove’s streaming technology platform across its portfolio of digital properties. As the exclusive streaming technology provider for Yahoo, Brightcove will power its video streaming from end to end, supporting its huge consumer demand. “As a […]
According to Nielsen’s June 2023 report of The Gauge, the media measurement company’s monthly snapshot of total broadcast, cable and streaming consumption that occurs via television, streaming accounted for 37.7 per cent of overall TV usage in the US in June, a record high share total for the digital format. By comparison, cable content viewing […]
The revenues of the Recurring Payments market were estimated at $130.2 billion (€115.8bn) in 2022 and are anticipated to grow at a CAGR of 6.9 per cent from 2023 to 2033, according to a Fact.MR report. By the end of 2033, the market is expected to reach a valuation ofS $268.7 billion. Recurring Payments for […]
Research from consultancy firm Simon-Kucher into consumer streaming behaviour and preferences reveals that the growth of streaming is slowing down. In its second annual Global Streaming Study, Simon-Kucher reveals that only 38 per cent of UK respondents indicate they stream more compared to last year – this is down 10 percentage points from the number […]
The constantly shifting digital arena sees tech giants like Twitter consistently innovating to keep up with the pace. Known for its real-time microblogging platform, Twitter is now venturing into uncharted territories, aiming to redefine the intersection of social media and television with its bold move to launch a video app for smart TVs. This strategy […]
CVE (Communication Video Engineering) has signed a partnership agreement with NPAW, whose mission is to help online video companies unlock the full potential of their data to deliver superior user experiences, inform the content strategy, and boost revenue. “Our presence in the broadcast market for over 40 years is marked by the continuous search for […]
Match Group, a provider of digital technologies designed to help people make meaningful connections, and streaming platform Peacock are launching a partnership, leveraging Peacock’s programming and Match Group’s portfolio of brands, to offer users exclusive benefits and experiences. Match Group and Peacock will partner on in-app, experiential, and social contextual content that will align Peacock’s […]