Advanced Television

sports

Report: YouTube top for sport news

A report reveals YouTube emerging as the dominant platform for sport news. According to the 2024 State of Sports Media report by Harker Bos Group’s Crowd React Media, YouTube boasts a 90 per cent reach among sports fans in the US, solidifying its position as the go-to destination for sports news, highlights, and analysis. The […]

October 28, 2024

Report: Surge in sports streaming on FAST platforms

Amagi, has released the 13th Amagi Global FAST Report, which reveals significant growth in sports content in the free ad-supported streaming TV (FAST) ecosystem. The report highlights a 150 per cent increase in global sports channel viewership on FAST compared to an overall viewership growth of 40 per cent, showcasing the increasing demand for sports […]

October 24, 2024

Nile Media partners with ATHLST Studios, MagicLine Films for Homecoming: The Tobi Amusan Story

ATHLST, a Nigerian-American digital sports studio, has partnered with MagicLine Films to showcase the journey of world record hurdler Tobi Amusan in a new documentary film, Homecoming: The Tobi Amusan Story, with Nile Media Entertainment Group serving as the sales agency. The highly anticipated trailer for has been released, offering a riveting look into the […]

October 24, 2024

Fubo launches standalone subscription services

FuboTV, the sports-first live TV streaming platform, has announced the launch of standalone premium subscription services, enabling consumers to subscribe to select live and on demand content without a base Fubo channel plan. FanDuel Sports Network (formerly Bally Sports Network; currently live on Fubo in select markets with more to follow), NBA League Pass and […]

October 22, 2024

CosmoBlue Media, Fz Sports partnership

CosmoBlue Media, a specialist in digital distribution, and Fz Sports, the owner of Fanatiz and 1190 Sports, have announced a strategic partnership to collaborate on OTT streaming and the global distribution of media rights. The partnership will see both companies leveraging their respective expertise to enhance global streaming services and expand the reach of media […]

October 21, 2024

Banijay Iberia opens new sports division

Banijay Iberia, part of Banijay Entertainment, has announced at MIPCOM the launch of Banijay Iberia Sports. The new division will create and develop original sports-related content, led by newly-appointed Gonzalo Miró. The move, spearheaded by Banijay Iberia CEO, Pilar Blasco, signals a push into the world of sport. Broadening the business’ efforts in sportainment, documentary […]

October 21, 2024

The Athletic, Fubo streaming partnership

FuboTV and The Athletic announced today an in-depth partnership making Fubo the official live TV streaming partner of The Athletic. The multi-year agreement incorporates content and product integrations as well as plans to co-market the two brands to their respective audiences. Through the partnership, sports-first live TV streaming platform Fubo is The Athletic’s first streaming […]

October 15, 2024

Roku to live-stream WCK Muay Thai 35th Anniversary

Dennis Warner and In Sync Productions will partner with Roku for a sporting event on October 12th to celebrate 35 consecutive years of WCK Muay Thai. This live championship will be presented at the Brasilla Ballroom at the Rio Hotel & Casino in Las Vegas and will live-stream for free in the US on The […]

October 11, 2024

GumGum launches sports marketing solution for brands

GumGum, the contextual-first technology player transforming digital advertising, has announced a new sports marketing solution to help brands and agencies capitalise on sports moments like never before. This new solution combines The GumGum Platform (advertising) and GumGum’s wholly-owned subsidiary, Relo Metrics (sports sponsorship measurement) to provide a holistic approach to sports marketing. GumGum Platform + […]

October 9, 2024

Win Sports leverages Appear’s X platform

Win Sports, Colombia’s leading sports broadcaster, has successfully deployed Appear’s X Platform for the primary distribution of its Win Sports and Win+ channels in HEVC and AVC to broadcast platforms across the country. This strategic implementation marks a significant milestone in Win Sports’ ongoing mission to deliver high-quality sports content flexibly, enabling Win+ Soccer to […]

October 8, 2024