Edge computing is changing how live sports are delivered, bringing content closer to viewers and reducing the time it takes for data to travel. In an industry where seconds matter, this technology allows fans to enjoy streams with lower latency and far fewer interruptions. Sports audiences today demand more than just clear video 0 they […]
Pluto TV, the FAST platform, and All Women’s Sports Network (AWSN), the global sports television network dedicated to women’s sports, have announced a content partnership to make women’s sports freely accessible to viewers globally. AWSN is available now exclusively on Pluto TV in the UK, Canada and the Nordics, with a simultaneous launch in the […]
Genius Sports, the data, technology and broadcast partner that powers ecosystem connecting sports, betting and media, has announced a strategic partnership with TV measurement company, iSpot. The partnership will provide Genius Sports with iSpot’s Outcomes and Unified Measurement solutions, which verifies and measures video advertising across the vast array of content types, such as linear […]
Affinity Solutions, the consumer purchase insights company, has announced the launch of Fansactions, a solution that connects fans and brands by providing unprecedented visibility into the relationship between sports media investment and consumer purchase behaviour. Fansactions enables advertisers to directly see and measure ROAS for optimal, real-world outcomes by combining billions of deterministic online and […]
The Television Bureau of Advertising (TVB) has released a study that sheds light on how Americans consume media and the significant role TV continues to play in shaping everyday conversations. TVB commissioned GfK/NIQ to conduct the Media & Conversations Study to assess and quantify the role of media in influencing conversations. The national study included […]
Gracenote, the content data business unit of Nielsen, is helping automakers transform their vehicles into sports destinations by aggregating sports-centric radio, podcast and related content. With Gracenote Nexus Auto, OEMs can seamlessly deliver hyper-personalised sports experiences that facilitate access across different platforms and content types. Today, sports programming is highly fragmented based on rights ownership […]
Canal+ has secured a ruling from the Paris Judicial Court ordering the blocking of over 200 domain names associated with illegal sports streaming sites by five VPN providers. In accordance with the ruling, a legal first, VPN providers NordVPN, CyberGhost, Surfshark, ExpressVPN, and Proton are now required to block access to 203 domain names used […]
Online abuse is having a significant impact on the ability of sportspeople and pundits to do their jobs, live their lives and express themselves, according to research published by Ofcom. As part of Ofcom’s work to implement the UK’s Online Safety Act, the regulator will produce a Code of Practice on how certain ‘categorised’ services […]
IMG Licensing has been appointed as ESPN’s exclusive global licensing agency, with the iconic sports brand looking to expand its consumer products and experiences portfolio. Through this collaboration, IMG Licensing will work with ESPN to develop strategic brand extensions and experiences across key categories, including sporting goods, equipment, apparel collaborations, location-based entertainment, tailgating, consumer package […]
Jimmy Pitaro, ESPN Chairman, has announced that its new direct-to-consumer (DTC) streaming service will be simply branded as ESPN. Scheduled to launch in early autumn, sports fans in the US will have two ESPN DTC plans from which to choose, including an unlimited package that delivers the entire suite of ESPN networks and content. The […]