Brands can score a ‘Sport Dividend’ through effective sport sponsorship, according to a study by sports and marketing agency FUSE in partnership with creative effectiveness platform System1. The study, The Sport Dividend: Unlocking Incremental Brand Growth Through Sport Sponsorship, revealed that a range of activations associated with sport sponsorship, from advertising to digital content, has […]
New survey insights from LoopMe, a technology company that uses artificial intelligence (AI) to improve brand advertising performance, reveals nearly half (44 per cent) of UK consumers plan to, or might, watch the FIFA Women’s World Cup this year. This is more than those planning to watch in Singapore (42 per cent), and far higher […]
Sky Sports has launched a new documentary which reveals the issues female athletes face as their kit and equipment choices continue to be uncomfortable, sexualised or designed for men. The documentary, Fit for Purpose, airs July 18th at 10:00pm on Sky Sports Football and Sky Sports Mix. Fit for Purpose features exclusive interviews with Olympic […]
Amazon Freevee has officially picked up the documentary The Moment: How Sports Changed the World. An archival documentary, The Moment highlights the success of the South African national rugby team in the 1995 Rugby World Cup. With apartheid behind them and the nation in the midst of a transitional government led by Nelson Mandela, sport emerged as a unifying tool in a country that was profoundly divided […]
SPORT1 has agreed a partnership with Starzz. As part of the cooperation, Sport1 acquires shareholder shares in Starzz. Starzz will now be placed on the SPORT1 platforms in the TV, digital, audio and social media areas. In addition, both partners are developing new, joint approaches in the area of Web3 technology based on direct, interactive […]
Findings from consultancy firm Deloitte’s inaugural survey, 2023 Sports fan insights: The beginning of the immersive sports era, indicate there is a strong foundation of dedicated fans willing to invest time and money into their fandom. As the sports industry recognises generational and technological shifts, the survey delves into the changing behaviours and preferences of […]
Pixellot, a provider of automated sports video and analytics solutions, has unveiled the Pixellot Show S3, the next generation AI-automated sports camera to transform the way sports are captured and streamed. With superior image and audio quality, versatile coverage options, and advanced AI capabilities, the Pixellot Show S3 will continue Pixellot’s legacy of setting the […]
Warner Bros Discovery (WBD) will cover all six UCI Mountain Bike World Cups – unified under one calendar for the first time – starting with the Cross-country Short Track, Olympic and Marathon in Nové Město na Moravě, Czech Republic (May 11th-14th) which will be available to watch on discovery+, GCN+, Eurosport and the Eurosport App. […]
FuboTV, the sports-first live TV streaming platform, has announced its Q1 financial results for the quarter ended March 31st 2023. Fubo’s North American streaming business exceeded guidance, posting double digit year-over-year (YoY) growth in total revenue ($316.5 million, up 34 per cent YoY) and paid subscribers (1.28 million, up 22 per cent YoY). The company […]
Brightcove, the streaming technology company, is the official provider of Badminton TV, a subscription-based internet TV channel that will livestream this year’s Badminton Horse Trials, taking place May4th – 8th. The 2022 livestream attracted almost 75,000 viewers, demonstrating the demand for online, real-time event coverage. This year, Badminton Horse Trials has selected Brightcove as its […]