Video software company, Synamedia, has announced that beIN Media Group has selected Synamedia Iris for the launch of a new broadcast advertising offering that is the first of its kind in the Middle East & North Africa (MENA). Using the Synamedia Iris addressable advertising platform, beIN will be able to create new, targeted advertising inventory […]
Trade4Sports and the European top football club Eintracht Frankfurt have agreed on a multi-year partnership to further enhance advertising processes through digitisation and automation. With the agreement spanning over the next 5.5 years, Trade4Sports is set to be one of the driving forces behind the digital solutions of the club. Qvest holds a stake in […]
Ad intelligence Software-as-a-Service company AdImpact has agreed a multi-year deal with Inscape, a provider of currency-grade ACR data and the technology division of Vizio Holding Corp. The agreement will combine AdImpact’s advertising intelligence capabilities and proprietary ad catalogue with Inscape’s industry leading ACR data and nationally representative panel (NRP), empowering AdImpact to provide a comprehensive […]