Seedtag, the Neuro-Contextual advertising company, has announced a partnership with IRIS.TV that strengthens its Neuro-Contextual capabilities in CTV through enriched programme-level content data. By integrating IRIS.TV’s signals into Seedtag’s proprietary AI, Liz, advertisers will have access to additional audience scale and a more complete view of campaign delivery across the TV ecosystem to further validate […]
Seedtag, the neuro-contextual advertising company, has revealed the results of a neuroscience study, conducted in partnership with Professor Moran Cerf, a neuroscientist at Columbia University. The research shows that Neuro-Contextual ads deliver 3.5x higher neural engagement than non-contextual ads – and 30 per cent higher than standard IAB contextual ads. Amid a backdrop of traditional […]
Seedtag has unveiled an evolution in marketing: neuro-contextual advertising. Built on the combination of artificial intelligence and neuroscience principles, Seedtag’s AI, Liz, now interprets deeper signals like interest, emotion, and intent—and turns these insights into high-performing campaigns across premium CTV, video, and the open web. Grounded in neuroscience, neuro-contextual advertising aligns with how the brain […]
Seedtag, a specialist in contextual advertising, has announced the launch of Contextual TV, a first-of-its-kind offering that harnesses AI-based network dynamics, rich insights and bespoke creative to enable advertisers to create more effective CTV strategies and drive high-performing, privacy-compliant advertising campaigns across the open web and advanced TV. Expanding into CTV was a natural step […]
Adtech platform Equativ and contextual advertising specialist Seedtag have expanded their global strategic partnership into Equativ’s curation offering. Seedtag has selected Equativ’s curation platform to enrich its contextual targeting solution with the power of Equativ’s targeting capabilities and premium ecosystem. The common goal of this partnership is to empower buyers to engage with relevant audiences […]