Advanced Television

scotland

10m watch Scotland exit Euro 2024 on BBC

Scotland’s cruel 1-0 defeat to Hungary attracted over half of the nation’s TV viewers on the evening of June 23rd. A peak audience of 10 million people watched the BBC’s coverage of Scotland vs Hungary on BBC One. The match was also streamed 3.4 million times across BBC iPlayer, the BBC Sport website and app […]

June 24, 2024By Nik Roseveare

9.4m watch Scotland vs Switzerland on BBC

Scotland vs Switzerland drew in more than half the nation’s TV viewers on June 19th. The BBC had a 54 per cent audience share for coverage of Scotland vs Switzerland on BBC One, with a peak audience of 9.4 million people. The match was also streamed 3.6 million times on BBC iPlayer and there was […]

June 21, 2024

10m+ watch Euro 2024 opener on ITV

More than 10 million viewers watched ITV’s coverage of Euro 2024 opening match between Germany and Scotland on June 14th – the highest peak audience of any opening to a major football tournament in a decade. On ITV1 and ITVX the match peaked with 10.4 million, with an average of 9.1 million watching the match […]

June 17, 2024

BBC Scotland’s Championship matches average 800k+ audience

BBC Scotland’s live coverage of William Hill Championship football matches reaches audience of over 800,000 in season 2023/24. Scotland’s second tier, which was recently won by Dundee United, also enjoyed an average weekly reach of 190,000 for Friday night matches on the channel during the season. Audience figures show live William Hill Championship matches reached […]

June 10, 2024

SPFL, William Hill sign sponsorship deal

The Scottish Professional Football League (SPFL) has announced a sponsorship deal with betting company William Hill. Under the five-year deal, which begins at the start of season 2024/25, William Hill will become the title sponsor of all four SPFL divisions as well as the Official Betting Partner of the SPFL. This will see the four […]

June 7, 2024

Sky Sports grows SPFL audience

Sky Sports viewing figures for SPFL matches for the 2023/34 season have risen significantly – with nearly 2.5 million extra viewers tuning in for matches. Sky Sports reports a year-on-year rise of 24 per cent for peak audiences from games in the Scottish Professional Football League’s Premiership in season 2023/24. A total cumulative audience of […]

June 6, 2024

Scottish Cup signs new BBC, Premier Sports deal

The Scottish FA has confirmed a new five-year agreement with Premier Sports and BBC Scotland for the Scottish Gas Men’s Scottish Cup. The Scottish Cup Final remains free to air, along with one Semi-Final, as clubs compete for the oldest trophy in world football. From the 2024/25 season, Premier Sports rights remain the same with […]

June 6, 2024

Bandicoot appoints Head of Digital

Scottish indie Bandicoot Scotland, a joint venture with global production group Argonon, has announced the appointment of Nick Johns as Head of Digital in a newly created role to capitalise on a growing range of digital and cross-platform opportunities. The role will see Johns working on digital-first opportunities for the indie as well as overseeing […]

June 5, 2024

Sky signs clean energy deal with Scotland wind farm

Sky has signed a 10-year agreement with Octopus Renewables Infrastructure Trust to receive renewable energy from the Crossdykes Wind Farm in Lanarkshire, Scotland. Under this agreement, Sky will receive the majority of renewable energy guarantees of origin (REGOs) generated from the 46 MW wind farm, which will help Sky reduce the emissions associated with its […]

May 10, 2024

Scotland’s rocket launch gets closer

Rocket Factory Augsburg (RFA) has sent the first stage of its rocket (RFA-ONE) to its Scottish launch site at SaxaVord in the Shetland Islands in readiness for its first ‘hot fire’ test. The Augsburg, Germany-based aerospace business is very much focussed on building high-performance but low-cost rockets “in order to make space more accessible than […]

May 3, 2024