Samba TV, a specialist in AI technology for media analytics, has launched its Snowflake Native App for identity resolution, giving advertisers and media platforms instant access to Samba TV’s proprietary graphing algorithms at no cost to its clients. Available in Snowflake Marketplace and accessed via Snowflake Data Clean Rooms, Samba’s identity solutions bring real-time resolution […]
Samba TV, a specialist in AI technology for media analytics, has released its State of Viewership Report for the second half of 2024, analysing 51 billion hours of linear and streaming TV consumption in the US to uncover key trends and emerging opportunities shaping the future of television and advertising. The report highlights a surge […]
Madhive, the technology company for local connected television (CTV) advertising, has selected Samba TV,a provider of TV technology for audience data and omniscreen measurement, as its preferred automatic content recognition-based (ACR) TV audience partner. The integration will enrich Madhive’s local offering by allowing broadcaster, advertiser, and agency clients to target audiences based on TV viewing […]
Amagi has announced that Thomas Parsons has joined Amagi’s APAC revenue leadership team as Senior Director of Sales and Business Development. Based on a professional career spanning over a decade in the broadcast and entertainment technology industry, Parsons brings a proven track record of revenue growth and strategic thinking to Amagi. His knowledge of media […]
FreeWheel, the technology platform for the TV industry, has named Kris Magel as Head of Global Agency Partnerships. In this role, Magel will oversee agency collaborations – leading relationships and the company’s commercialisation structure for agency partnerships globally while working closely with the executive leadership team to identify and capitalise on revenue growth opportunities. He […]
Adform, the media buying platform, and Samba TV, a provider of TV technology for audience data and omniscreen measurement, have announced the launch of new CTV targeting capabilities and audience segments on Adform’s DSP. This is the latest innovation in Adform and Samba TV’s longstanding relationship. The new offering will be available on Adform’s platform […]
Samba TV, a provider of TV technology for audience data and omniscreen measurement, has unveiled a new capability from its game-changing artificial intelligence (AI) portfolio to enable brands to accurately and quickly measure the impact of exposure across linear and streaming sports, scripted and reality programmes, video games, and more. Powered by Samba AI, a […]
Red Bee Media, the media services provider, and Samba TV, a provider of TV technology for audience data and omniscreen measurement, have announced additional integrations and an extension of its multi-year partnership. The partnership will bolster Samba TV’s data comprehensiveness by integrating Red Bee’s metadata into its suite of end-user software products, including interactive TV, […]
Samba TV, a provider of TV technology for audience data and omniscreen measurement, has announced the integration of Affinity Solutions’ Purchase Media Metrics (PMM) data to empower brands and advertisers with cross-platform measurement of return on ad spend (ROAS) and actionable targeting solutions. The partnership will leverage Samba TV’s first-party data from tens of millions […]
Americans are broadly aware of Hollywood writers and actors going on strike, with 74 per cent of adults saying they have heard of it, according to data presented by Samba TV. Baby boomers and silent generation adults are most aware compared to other generations. The majority of all generations support the strike, including 4 in […]