Project Gravity provides advertisers and data owners with a neutral platform that onboards and activates their first-party data across Google DV360, The Trade Desk, Meta, TikTok, Amazon, Magnite, and many other Samba partners Samba TV, the global leader in AI-driven media intelligence, today announced the formation of Project Gravity, an independent platform that provides data […]
Samba TV, a specialist in AI-driven media intelligence, has announced the promotion of Jaya Aswani to Chief Technology Officer and the appointment of Ramzi Nasr, PhD, as Vice President of Engineering. Leaving behind a track record within the defense and aeronautics industry, Aswani joined Samba in 2021 to launch the Program Management Office and has […]
Samba TV, a specialist in AI-driven media intelligence, has announced that media, technology and cultural strategist Katie Soo has joined its board of directors. Having served in a variety of recent executive roles, including as COO of Dice, CMO of KiwiCo, and SVP Marketing at HBO Max, Soo has turned her focus to advisory roles […]
Samba TV, the AI-driven media intelligence company, and TiVo Ads, a part of entertainment technology company Xperi, have announced a strategic partnership that integrates Samba TV’s analytics and audience targeting capabilities with TiVo’s connected TV (CTV) platform across the world, commencing immediately with the UK. Under the partnership, TiVo will operate as a preferred managed […]
Samba TV, a specialist in AI technology for media analytics, has launched its Snowflake Native App for identity resolution, giving advertisers and media platforms instant access to Samba TV’s proprietary graphing algorithms at no cost to its clients. Available in Snowflake Marketplace and accessed via Snowflake Data Clean Rooms, Samba’s identity solutions bring real-time resolution […]
Samba TV, a specialist in AI technology for media analytics, has released its State of Viewership Report for the second half of 2024, analysing 51 billion hours of linear and streaming TV consumption in the US to uncover key trends and emerging opportunities shaping the future of television and advertising. The report highlights a surge […]
Madhive, the technology company for local connected television (CTV) advertising, has selected Samba TV,a provider of TV technology for audience data and omniscreen measurement, as its preferred automatic content recognition-based (ACR) TV audience partner. The integration will enrich Madhive’s local offering by allowing broadcaster, advertiser, and agency clients to target audiences based on TV viewing […]
Amagi has announced that Thomas Parsons has joined Amagi’s APAC revenue leadership team as Senior Director of Sales and Business Development. Based on a professional career spanning over a decade in the broadcast and entertainment technology industry, Parsons brings a proven track record of revenue growth and strategic thinking to Amagi. His knowledge of media […]
FreeWheel, the technology platform for the TV industry, has named Kris Magel as Head of Global Agency Partnerships. In this role, Magel will oversee agency collaborations – leading relationships and the company’s commercialisation structure for agency partnerships globally while working closely with the executive leadership team to identify and capitalise on revenue growth opportunities. He […]
Adform, the media buying platform, and Samba TV, a provider of TV technology for audience data and omniscreen measurement, have announced the launch of new CTV targeting capabilities and audience segments on Adform’s DSP. This is the latest innovation in Adform and Samba TV’s longstanding relationship. The new offering will be available on Adform’s platform […]