Advanced Television

premier league

AVIA: “Resiliency & optimism in Vietnam TV industry”

The Asia Video Industry Association (AVIA) hosted its country-focused virtual conference, Vietnam in View, to over 320 international and local speakers and delegates last weel, sharing great optimism in a country that has arguably proven itself as one of the more resilient economies in Southeast Asia. The conference opened with a presentation on the State […]

September 14, 2021

Sky, Spurs team for zero carbon match

Sky has partnered with Tottenham Hotspur to host what they say will be the world’s first net zero carbon football game at an elite level. The September 19th fixture between Spurs and Chelsea is supported by COP26 and the Premier League, and will be branded #GameZero, with the ambition of being net zero carbon. This […]

September 6, 2021

Poland: NENT, Play sign Viaplay distribution partnership

Nordic Entertainment Group (NENT Group) and Polish mobile operator Play have agreed a multi-year distribution deal that makes NENT Group’s Viaplay streaming service broadly available to Play’s millions of post-paid subscribers. Viaplay offers viewers in Poland a unique combination of Viaplay Originals, international films and series, kids content and premium live sports such as Bundesliga […]

September 3, 2021

NOW launches new marketing campaign

Sky’s streaming service NOW has unveilsed its new marketing campaign which it says dramatises its passion for curating the world’s best entertainment. The campaign stars actress Nina Toussaint-White as lead curator in an imagined NOW HQ featuring a content wall full of the latest and best entertainment on the service. Along with a team of […]

September 3, 2021

Allente signs Discovery content deal

Allente, the Nordic pay-TV broadcaster, has announced an agreement with Discovery Networks that will see the discovery+ streaming service integrated into its platform. Allente subscribers will  have the opportunity to buy three different optional packages from discovery+, something that was previously only possible for Viasat customers. The deal will include 480 football matches from Sweden’s […]

August 27, 2021

Turkey: beIN Sports acquires Premier League rights

beIN Media Group and The Premier League have agreed a new three year deal in Turkey for the broadcast of the football league on beIN Sports Turkey from next season. Turkish fans will have access to all Premier League matches live and exclusively on beIN Sports Turkey, together with weekly clips, highlights and shows each […]

August 24, 2021

Screwfix adds Soccer AM to sponsorship

Screwfix has added Soccer AM to its sponsorship line-up for the 2021/22 in addition to its Sky Sports Football, Quest and S4C sponsorships. Sky Media and Wavemaker have agreed a seven-figure deal – the partnership’s biggest to date. As Screwfix enter its 8th season as a football sponsor on Sky Sports across the UK and […]

August 16, 2021

BT Sport app adds Hype Mode

With the new Premier League football about to kick-off, BT Sport is giving its customers more ways to watch with the launch of new features on its app. Debuting on August 14th around its live coverage of Manchester United versus Leeds United at Old Trafford, a new Hype Mode feature provides a “youthful and entertaining” […]

August 13, 2021By Nik Roseveare

Report: UK football fandom changing

Football fan culture in the UK is shifting, with a more diverse make-up of how fans follow the game explored in Football Fandom 2021, a new report commissioned by Sky Sports, ahead of start of the domestic football season, during which it will be showing 128 live Premier League matches. The ‘traditional’ die-hard supporter is […]

August 11, 2021By Colin Mann

Carney, Dawson and more join Sky Sports punditry team

Ahead of the start of the Barclays FA Women’s Super League in September and the start of the English Football League this weekend, Sky Sports has revealed the new faces joining the football talent line-up for the 2021-22 season. With four leading domestic football leagues (Premier League, Barclays FA WSL, EFL and SPFL) Sky Sports […]

August 5, 2021